Improving passenger experience remains the key business imperative for airportsAirports are facing very thin margins and revenue from airlines is not sufficient to cover the entire operating cost. Therefore, focus on…Jun 16, 2021Jun 16, 2021
Gaining competitive advantage through targeting customers’ cognitive and behavioral response —…Ever wondered what makes a product successful? Is it the value proposition or perhaps sheer demand? Is it product design or advertising…Jun 16, 2021Jun 16, 2021
Gaining competitive advantage through targeting customers’ cognitive and behavioral response —…Does having great product and advertising always help? Perhaps not. Decision making is said to be a psychological construct. This means…Jun 16, 2021Jun 16, 2021
